#IMAGAINSTBULLYING CAMPAIGN IN EGYPT
With this hashtag, the national wide campaign has reached out to millions of people through various media channels to create awareness about violence against children. The response was outstanding. Millions of social media users, among them Children, Parents, Teachers as well as Public Figures, reacted and shared their personal experiences.
The campaign started the context of the EU-supported project “Expanding Access to Education and Protection for at Risk Children in Egypt”, which supports efforts to protect children against all forms of violence.
This success was marked by the Partners of this campaign with Dr. Azza Al Ashmawy, Secretary General of the National Council for Childhood and Motherhood (NCCM), H.E Ambassador Nabila Makram, Minister of Immigration and Expatriate Affairs, Ambassador Ivan Surkoš, the Head of the European Union Delegation to Egypt and Mr. Bruno Maes, UNICEF Representative in Egypt.
“Not just the reach of more than 55 million people on social media or the high number of media outlets discussing the issue of bullying indicates the campaigns’ success”, said Mr. Maes, “but seeing the first signs of change: when children call or post on social media apologizing to peers whom they have bullied, when teachers share their ideas of initiatives and commitments to stop bullying in their classes, it means attitudes to this violent behavior will start to change”.